Column: Judge a book by its cover

When it comes to selling books the cover is as important as content. I recently talked with some of the men responsible for Deseret Book and Shadow Mountain’s spectacular covers. Here’s how they develop “killer covers” and sell more books.

Book Matters: Judge a book by its cover

Big thanks to Chris Schoebinger and Richard Erickson for taking some time out of their busy schedules to talk with me.

And an extra thanks to Chris for inspiring a new label for my book reviews. Check out my choices for Killer Book Covers.

Thanks for reading!

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