Dust Jacket Summary:
When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning.
The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks – used in concert and with savvy – can connect you with a global audience. No gatekeepers. No massive fees.
Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating online following numbers in the hundreds of thousands – all while leading the largest inspirational publisher in the world.
In “Platform,” Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage.
Fellows authors, bloggers and any one else with “something to say or sell” this is a book you must read, highlight, dog-ear and refer to often. After winning this book through the InkPageant monthly giveaway, I sat down and browsed it. Then I read a few helpful chapters. Then I read the whole thing and took notes.
Life as an online presence can be tricky, intimidating and overwhelming. This book lays things out in an easy-to-understand format, with practical, tangible tips. I’ve implemented several of author Michael Hyatt’s tips on my blog and social networks: such as a cleaner bio page, better email signature, better names for my sites, etc. Many of my questions about how things work were answered and I feel more informed about how to do all the things I need to do to help promote my books.
Very highly recommended!
Have you read it? What’d you think?